A Contagious Cause
At first, when I decided to make this campaign in Berlin, it was only me and this crazy idea to hang red and pink bras at key Berlin locations. Then I found like-minded people in German organizations against breast cancer, that have the willingness to support my idea.
After a year of intense communication, busy schedules, and work while working my full-time job, I decided it’s better to work on my own.
A month before the campaign, I was almost desperate that I would not be able to make it, but then a bunch of friends supported me mentally and physically, so I can realize my idea.
So long-story-short – this campaign was made on my budget, free friends' support, and most of all - good hearts.
▸01.10.2021 / Berlin
World Breast Cancer Day
World Breast Cancer Day
On October 1st, 35 bras were hung on Berlin streets.
The campaign is a creative reminder for the importance of breast cancer prevention.